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“Built to Sell”– Even Better If You Don’t Want to Sell
Please don’t overlook this book because you don’t want to sell your business, or don’t want to sell it in the near future. In fact, the book is just as valuable to small business owners who are looking...
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Insider Tips on Creating a Publicity Friendly Retail Website
In the over 10 years I’ve had my public relations business, I have worked with many clients who have sold products through their websites. Their goal in getting media coverage is to get more traffic to...
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Nardo’s Natural Survived and Thrived from Appearing on TV’s Shark Tank
The dream of many small business product companies is to appear on the popular ABC reality show Shark Tank, where entrepreneurs present a business plan to a panel of five savvy self-made...
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The 5 Essential Elements of an Optimized and Useful LinkedIn Profile
If you’re in business, chances are you’re on LinkedIn, which celebrated its tenth anniversary in May, 2013, and now has over 225 members worldwide. Known as the most “business-y” of social media...
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How to Create a LinkedIn Company Page That Drives Sales
There’s no better time to create or update your LinkedIn company page. With the July 31, 2013 launch of LinkedIn company page analytics, and new company page functionality launched in late 2012,...
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How to Get Followers and Sales With Your LinkedIn Company Page
According to Lana Khavinson of LinkedIn: 50% of LinkedIn members are more likely to purchase from a company they engage with on LinkedIn. That’s powerful, and a great reason to create a LinkedIn...
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How to Use The Linkedin Mentions Feature to Engage and Connect
As most people know, unless you participate in social networks, you won’t get much out of them. The same is true with LinkedIn. One way to engage with others is by posting several Status Updates a...
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LinkedIn Groups: Your Secret Weapon for Sales Success
Did you know that people who participate or engage in LinkedIn Group discussions get an average of four times as many profile views? LinkedIn Groups allow you to connect with thousands, even hundreds...
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Popular Content to Share in LinkedIn Groups
Most LinkedIn experts will say that participating in LinkedIn groups is the best way to get new business, develop joint partnerships and create and deepen connections. This is because if you want to...
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Go Givers vs. Go Getters: Review of The Go Giver
In a recent conversation with a friend, he was lamenting the fact that people would not refer business to him unless he referred something to them. I thought about that conversation a few days later...
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